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Webinars
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Small business owners often face the struggle of having to compete with national companies that have large marketing budgets to spend on SEO and Paid Search Marketing. So how do you stay competitive? Stay local!
Join Hal Gudmundsen, Director of Merchant Acquisition and Retention, to learn how to leverage the power of local online marketing.
Hal will provide tips and best practices on:
- Local SEO Optimization
- The pros and cons of paid search
- Where to list your business
- Measuring for success
- Community building
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Effective planning is the key to implementing successful email marketing strategies. In this webinar, Deirdre Christensen, Marketing Associate at Merchant Warehouse, will discuss best practices and provide valuable tips that will contribute to the success of your email marketing campaigns. View this webinar to learn more about:
- Why email is such a powerful marketing tool
- How to create your email marketing plan
- "The Three Essentials" for a successful
- How to craft compelling communications
- Measuring the success of your campaigns
- And more!
To download the presentation, click here.
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Listen to Patrick Turiano and Joe Brady, Merchant Warehouse’s social media experts, to learn about how you can harness the power of social media sites to get found by potential customers, develop meaningful relationships and position yourself as an expert in your field. We will discuss the following points:
• What is social media?
• Common myths debunked
• How to build your network
• What outlets are right for you
• How to use it to generate leads
• Measuring success
To download the presentation, please click here.
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Do you try to do it all: CEO, CFO, sales, marketing, administrative support, and customer service? When your number-one goal is sales, can you balance multiple “hats” and still make your bottom line shine?
The answer is – yes, with practice and a new way of thinking. Join us for a one-hour webinar and learn how to manage time and measure results. Topics include:
• Determining barriers that keep you from managing time effectively
• Determining what’s important versus urgent and how to make time for important
• Prioritizing and setting goals to keep the sales funnel flowing
• Using software and planners
• Tackling daily events with a systematic approachThis will be an engaging webinar, followed by a Q&A Session.
To download the PowerPoint, click here.
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Join Merchant Warehouse and Chris Bucolo, Sr. Business Development Manager, ControlScan to learn about PCI and the top 10 things your merchants should know in order to maintain compliance.
In this one-hour Webinar you will also learn:
• The level 4 merchant profile and unique challenges
• Common myths & stumbling blocks
• Merchant and agent best practices
• How you can improve merchant retention
To download the PowerPoint presentation, click here.
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Listen to Brian Waldman, Vice President of Marketing to learn some of the secrets of hiring, managing and retaining great employees. Some of the topics we will discuss include:
• Is it time for you to hire?
• How to define a position and recruit candidates.
• Keeping employees motivated and productive.
• Dealing with performance concerns.
To download the PowerPoint presentation, click here.
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Listen to Merchant Warehouse and Darrell D. Granahan, Vice President, Payment Card Compliance of First Data, to discuss the new IRS Reporting Rules that are part of the new Financial Reform Law.
According to this new law, merchant acquirers will be required to report to the IRS how much their merchants process in annual credit card volume. The motivation of this new endeavor stems from the belief that many businesses have either not reported or have under-reported their annual earnings. We will give a high level overview of what these rulings are and the effects it will have on merchants and merchant acquirers.
We will cover the following discussion points:
• Overview of the new IRS rules & requirements
• What are the main concerns with this ruling
• What it means for merchants, agents and ISOs
• What are the short and long term effects
To download the PowerPoint Presentation, click here.
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Listen to Greg Cohen, President – Moneris Solutions, Inc. and Attorney Barrie VanBrackle, a Partner at Manatt, Phelps & Phillips, LLP and get a high level overview of The Durbin Amendment and what effects it will have on the payment processing industry. Below are some of the topics we will cover:
• What it is and what are the effective dates for implementation
• What do we anticipate being resolved by the regulations
• How it relates to the credit/debit card industry
• What are the short and long term effects for ISOs and Acquirers
To download the PowerPoint presentation, click here.
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Join Daniel Rowe, Channel Sales Manager at Merchant Warehouse to learn about telemarketing tips and best practices that will save you time and help you close more accounts. Below are some of the topics we will cover:
- Pros and cons of telemarketing
- Whether to outsource or do it yourself
- How to compensate telemarketers
- Tips to increase success ratio
- Best practices for cold calling
- Where to get lists & how to track and measure result
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Managing Attrition and Portfolio Analysis. Join Merchant Warehouse and Biff Matthews, President at CardWare International and Board member and advisor at Electronic Transactions Association to learn about how attrition can affect your portfolio, how to analyze it, and why it's important to manage. Below are some of the topics we will cover:
- What drives attrition
- Why it's important to manage
- Best practices to prevent attrition
- How to measure its affect on your portfolio
- Key metrics to look out for
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Join Merchant Warehouse and Attorney Barrie VanBrackle, a Partner at Manatt, Phelps & Phillips, LLP, Thursday, August 26th 2PM EST to learn about complying with the application Visa and MasterCard regulations, as well as the FTC statutes, guidelines and regulations in the performance of your activities. We will discuss the ramifications for non-compliance and why it is important for both you and your merchants to understand what could be at stake. Below are some of the topics we will cover:
- Understanding compliance and its importance
- How to comply with Visa and MasterCard regulations
- Ramifications of Non-Compliance
- Following FTC statutes and regulations
- Agent/ISO relationship compliance
This is an engaging and educational webinar followed by a Q&A session.
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If you aren't managing your leads effectively, you could be missing out on numerous income opportunities. Join Stephanie Sperry, Senior Marketing Manager at Merchant Warehouse, to learn about how to build a database of leads and effectively managing it. Below are some of the topics we will cover:
- Purchasing and/or mining lists
- Choosing the right CRM system
- How to effectively manage your data in a CRM tool
- Lead nurturing: what it means and why it's important
- Using your data for email and direct mail
- And much more!
This is an engaging and educational webinar followed by a Q&A session.
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Join Brian Waldman, VP of Marketing and Strategy at Merchant Warehouse to learn about some of the most effective direct and online marketing strategies to help you build your portfolio. Below are some of the topics we will cover:
- Online marketing strategies
- Measuring return on investment
- Setting budgets
- Direct marketing do's and don'ts
- Using social media
- Marketing materials you need to have
This is an engaging and educational webinar followed by a Q&A session.
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Join Merchant Warehouse and Craig Jessen from Calpian to learn about what makes your portfolio valuable and the ins and outs of selling it.
In this one-hour Webinar you will learn:
- The difference between capital gains vs. normal income treatment
- What type of contract clauses can devalue a portfolio
- Multiples today vs. multiples in 2008 and how they have changed
- Selling your portfolio - When, why, and how?
- Why a higher bid is not always the best deal
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Join Merchant Warehouse and David Abouchar, Sr. Director of Product Management from ControlScan to learn about PCI Compliance and what both you and your merchants need to know to comply.
In this one-hour Webinar you will learn:- PCI DSS and PA DSS overviews - the history, requirements and deadlines
- The level 4 merchant profile and unique challenges
- What your merchants need to do to comply
- The costs associated with compliance
- The consequences of non-compliance
- How to drive high compliance rates
This is an engaging and educational webinar followed by a Q&A session.
Click here to download the PowerPoint presentation.
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Join Merchant Warehouse and Carolyn Stall, Managing Director of UHY Advisors to learn about the many advantages of being an independent contractor and tips for reducing your taxes and managing your cash flow.
In this one-hour Webinar you will learn:- The differences between an independent contractor and employee
- How to reduce your tax bill with business related deductions
- How to effectively manage your data in a CRM tool
- How to organize your tax records
- How to manage your cash flow
- How to choose the best retirement plan
- Strategies for paying your estimated taxes
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Join Adam Atlas, Attorney at Law and Merchant Warehouse to learn about what could be in your agreement that could hurt your income opportunities. In addition to revealing these 10 dirty little secrets, we will also cover:
- What can lock you into your contract
- What happens when your ISO goes bankrupt
- What can make your portfolio invaluable
- What is portability and does anyone have true portability?
- Different ways your residuals might be calculated
